It is said that one cannot begin to give social, moral and intellectual instruction, until…until, the audience has gained confidence in the messenger and the communicated message. The year under review was used to form real, strong and unbreakable connections with targeted consumer segments in order to ensure that the communicated message is received, internalised and acted on.

All nutritional pieces, recipes, thought leadership pieces and development of content were executed under the tutelage of professionals and experts in the various fields to breed credibility and content that is backed by truth and fact. This information formed the base of all creative efforts across all GPP projects. To view the content, visit: www.potatonation.co.za

Registered dietitians, chefs, photographers, content curators were assembled review for purposes of delivering on the Division’s strategic mission to: Inform-Inspire-Educate!

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