Heart Mark endorsement

After many years of persuasion, the organisation’s Marketing Division was granted permission by the Heart & Stroke Foundation of South Africa (HSFSA) to use the heart mark across all generic product promotion campaigns. The product is now being marketed as heart healthy, when:

  1. Baked, boiled and/or steamed with skins on;
  2. Prepared as the starchy part of a meal on a plate.

PssstThe heart mark may not be used on product packaging.

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